Lulu Frost New York City Store Opening

Lulu Frost New York City Store Opening
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On a unseasonably warm Tuesday night LULU FROST hosted the grand opening of their first retail store in New York City. Housed in an all white second floor loft, the space was filled with baubles and custom art work including a piece by one of my favorite Fashion artist, Donald "Drawbertson" Robertson. Decorated with fresh green moss and succulents, the studio smelled of balsam and grapefruit candles. As customary, there was plenty of fancy champagne and colorful number shaped cookies, but I, was there for the jewelry. Walking the store and inspecting the wares felt like sifting through a sunken treasure chest. There were just so many beautiful things... 

Lisa Salzer caught the design bug early on from her grandmother who was in the antique jewelry business. After college, she created LULU FROST, jewelry big on mixed metals and lots of sparkle. The majority of the collection is made in NYC and the company offers custom made options with vintage and antique pieces. I love the idea of creating one of a kind pieces that can be passed down. For me, collecting jewelry and accessories is all about the adventure and the memories they create. 

During the course of the evening, I was able to snag a few minutes of Salzer's time. We talked about the mossy decor and she told me her favorite collection was the fine jewelry line, LULU FROST CODE. Precious stones are paired with letters and numbers allowing one to build combinations that are significant to you.

Salzer has provided a fashionable way for you to create your own story on your hands, around your neck, or in your ears. The possibilities are endless.  

PHOTOS BY ADC