Net - A - Porter Karl Collection Launch

Net - A - Porter Karl Collection Launch
Yesterday I attended the NET - A - PORTER KARL launch at the Covent Garden Market to shop the new collection. I arrived to see a queue of fashionable people, balloons, some KARL look a likes, and free coffee. (I only drink tea with milk.) There was however, one thing I didn't see, and that was clothes. That's right, a fashion launch with no clothes. Who would think of such a thing? Net - A - Porter has ushered us into the future of shopping with an illuminated wall of stylishly dressed models. You were meant to download the Karl App from iTunes and scan the wall with your iPhone or iPad. A "SHOP NOW" would then appear that would link you to the NAP website to make a purchase. We were all invited to try it out for ourselves with a few lucky shoppers winning prizes. I was not so lucky. I'd be lying if I said I wasn't a little disappointed that I didn't get to try anything on, but this is the future... 

 I met some great people and had a chat with Jessica Vince, the Digital Editor of Grazia Daily. She snapped a photo and gave my new blog a mention on the website. My first! Check out the story here!

PHOTOS BY ADC